1. Agreement to these terms
These Terms of Service form an agreement between you and AppExpertly (“we”, “us”). They apply whenever you browse the marketplace at appexpertly.com, install one of our applications, or use one of them inside your GoHighLevel account.
By installing or using any application, you accept these terms. If you are agreeing on behalf of an agency, a company or a client, you confirm you are authorised to bind that organisation, and “you” means that organisation. If you do not accept these terms, do not install the applications.
2. Definitions
- Marketplace — the AppExpertly website and catalogue of applications.
- Application — any software we publish through the Marketplace, currently Provelify, PhoneValidately, Simsendly, JSON Parser Pro, PDF Generator Pro.
- Platform — GoHighLevel, the third-party CRM the Applications extend.
- Your Data — the contacts, messages, files, documents and other content in your Platform account that an Application reads or writes on your instruction.
- End Client — a customer of yours whose sub-account an Application runs in, or whose personal data you process using one.
3. Who may use AppExpertly
You need an active GoHighLevel account and the authority to install applications into it. You must be old enough to enter a binding contract where you live, and you must not be barred from receiving our services under any law that applies to you.
The Applications are business tools, sold to agencies and businesses rather than to consumers. Where consumer-protection law nonetheless gives you rights, nothing in these terms removes them.
4. What we provide
AppExpertly is a first-party marketplace: every Application listed is designed, built and maintained by our own team rather than resold from third-party vendors. That is why a single support desk covers your whole stack.
Each Application has its own function, its own plan and its own documentation. Subject to these terms and to payment of any fees, we grant you a non-exclusive, non-transferable, revocable right to use the Applications you have installed, for your own business and for the End Clients you administer.
Listings describe what an Application does today. Roadmap items and applications marked as in development are statements of intent, not commitments to ship, and nothing on the Marketplace should be read as a promise of a future feature.
5. Installing an app and granting access
Applications are installed by authorising a connection to your agency or sub-account. The permissions an Application requests are shown to you before you approve them, and approving them is what grants us access to the corresponding parts of your Platform account.
We use that access only to operate the Application for you. We do not use Your Data to train models, and we do not sell it. You can revoke access at any time from your AppExpertly dashboard or by uninstalling the Application in the Platform.
You are responsible for who you give access to: anyone you allow to administer your Platform account can install, configure or remove Applications on your behalf, and actions taken through your account are treated as yours.
6. Your GoHighLevel account
GoHighLevel is operated by a separate company. We are not affiliated with it, we do not control it, and your use of it is governed by your agreement with that company, not by these terms.
The Applications depend on the Platform's continued availability and on the interfaces it exposes to us. If the Platform changes or withdraws those interfaces, suffers an outage, or terminates your account, an Application may stop working in whole or in part. We will do what we reasonably can to adapt, but we are not responsible for the Platform's own acts, omissions or downtime.
7. Plans, billing and refunds
Each Application carries its own pricing model — some are free, some offer a free trial, some are paid — and is billed by that Application. The Marketplace shows only the plan type; the terms that actually apply to a purchase are the ones presented at checkout for that Application.
- Paid plans renew automatically for successive periods until cancelled, at the price then in effect for your plan.
- You can cancel at any time. Cancellation takes effect at the end of the period you have already paid for, and access continues until then.
- Fees are exclusive of taxes. Where we are required to collect tax, it is added to your invoice.
- We may change pricing. Changes apply from your next renewal, and we will tell you before they take effect so you can cancel first if you would rather not continue.
- Except where the law requires otherwise, or where we say so in writing, payments are non-refundable once a period has begun.
If a payment fails, we may suspend the Application until it is settled. We will try to reach you before we do.
8. Trials and pre-release apps
Free trials run for the period stated when you start them, and convert to a paid plan only if you choose to continue. Applications offered as beta, preview or early access are provided to help us improve them: they may be incomplete, may change substantially, and may be withdrawn. They are supplied as-is and without the availability commitments that apply to generally released Applications.
9. Acceptable use
You agree not to use the Marketplace or any Application to:
- send unsolicited messages, or contact anyone who has not given the consent your jurisdiction requires for that channel;
- break any law that applies to you or to the people you contact, including messaging, telemarketing, privacy and data-protection law;
- upload or process content that is unlawful, infringing, deceptive, or that you have no right to use;
- probe, scrape, overload, reverse-engineer or circumvent any technical limit of an Application, except to the extent that right cannot lawfully be excluded;
- resell, sublicense or white-label an Application as your own product without our written agreement;
- interfere with anyone else's use of the Applications, or with the Platform itself.
Messaging and validation Applications are subject to the rules of the carriers and networks they touch. Complying with those rules, and with consent requirements for the people in your database, is your responsibility.
10. Your data and your clients' data
Your Data is yours. We claim no ownership of it, and we process it only to provide and support the Applications you have installed, to keep them secure, and to meet legal obligations.
Where an Application processes personal data belonging to your End Clients, you are the controller of that data and we act as your processor, on your instructions. You are responsible for having a lawful basis to collect and process it, for the notices and consents your End Clients are entitled to, and for responding to their requests — we will assist where an Application holds data we can reach.
We maintain administrative, technical and organisational measures appropriate to the data we handle, including encryption in transit and least-privilege access. No system is perfectly secure, and we do not promise that ours cannot be breached.
11. Retention and deletion
Uninstalling an Application revokes its access immediately and stops all processing. Data already stored is kept for 30 days, so that reinstalling within that window restores your configuration, and is then deleted automatically. You can ask us to purge it sooner and we will action the request.
We may retain records we are required to keep — billing history, for example — for as long as the applicable law requires, and backups may persist for a short period after deletion before they age out on their normal cycle.
12. Intellectual property and feedback
The Applications, the Marketplace, and the AppExpertly name, logo and interfaces are ours and remain ours. These terms grant you a right to use the Applications; they transfer nothing else. You may not copy, modify or create derivative works from them except as these terms allow or the law permits.
If you send us feedback, bug reports or suggestions, we may use them without restriction and without owing you anything. You keep every right you have in your own trademarks and content; nothing here licenses them to us beyond what is needed to run the Applications for you.
13. Availability, changes and support
We aim to keep the Applications available and to improve them continuously. Updates ship automatically and are included in your plan rather than sold as paid upgrades.
We may modify, add or remove features. Where a change materially reduces core functionality you rely on, we will give you reasonable notice, and if the change does not work for you, you may cancel the affected Application and stop paying for it. Maintenance, and outages at the Platform or at our infrastructure providers, may interrupt service from time to time.
Support is provided by the team that builds the Applications, through our support desk or at dev@appexpertly.com. We do not commit to a specific response time in these terms unless we have agreed one with you in writing.
14. Disclaimers
Except where these terms say otherwise, and to the fullest extent the law allows, the Marketplace and the Applications are provided as is and as available, without warranties of any kind, whether express, implied or statutory — including implied warranties of merchantability, fitness for a particular purpose, title and non-infringement.
In particular, we do not warrant that an Application will be uninterrupted or error-free, that defects will be corrected, or that results — including validation results, deliverability outcomes and generated documents — will be accurate or complete in every case. Those results are inputs to your judgement, not a substitute for it, and you remain responsible for decisions you take on the strength of them.
Nothing here excludes liability that cannot lawfully be excluded.
15. Limitation of liability
To the fullest extent the law allows, neither party is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, lost goodwill or lost or corrupted data, even if it was warned that such loss was possible.
Our total aggregate liability arising out of or relating to these terms or the Applications is limited to the amount you paid us for the affected Application in the twelve months before the event that gave rise to the claim. If you paid us nothing in that period, our liability is limited to one hundred US dollars.
These limits do not apply to liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or to any other liability that cannot lawfully be limited. They apply even if a limited remedy fails of its essential purpose, and they reflect an agreed allocation of risk that the pricing depends on.
16. Indemnification
You agree to defend and indemnify us against third-party claims, and the reasonable legal costs of them, arising from your use of the Applications in breach of these terms, from Your Data or the content you process, or from your failure to obtain the consents your End Clients are entitled to. We will tell you promptly about any such claim and let you control the defence, provided any settlement releases us fully and admits no fault on our part.
17. Suspension and termination
You may stop using an Application at any time by uninstalling it. We may suspend or terminate access if you materially breach these terms, if your payment fails and is not settled, if your use puts the Platform or other customers at risk, or if the law requires it.
Where the circumstances allow, we will warn you and give you a chance to put things right before we act. On termination your right to use the Applications ends, the retention rules in §11 apply to what remains, and the clauses that by their nature should survive — fees already due, intellectual property, disclaimers, liability limits, indemnity and governing law — continue to apply.
18. Changes to these terms
We may update these terms as the Applications and the law change. The date at the top of this page shows when they last changed. Where a change materially affects your rights, we will give reasonable advance notice by email or in-app before it takes effect. Continuing to use an Application after that point means you accept the updated terms; if you do not, cancel before they take effect.
19. Governing law and disputes
These terms are governed by the laws of the jurisdiction in which AppExpertly is established, without regard to its conflict of laws rules, and the courts of that jurisdiction have exclusive jurisdiction over any dispute between us. The only exception is that either party may ask any competent court for urgent injunctive relief to protect its intellectual property or confidential information.
We identify that jurisdiction by reference rather than by name here, as this is a public page rather than a signed contract. It is a matter of fact, not of discretion, and we will confirm it in writing to any customer or counterparty who asks — for a procurement review, a data processing agreement, or a filing — at dev@appexpertly.com.
Before filing anything, please contact us at that address. Most disputes are resolved faster in an email thread than in a filing, and we would rather fix the problem.
If you are a consumer resident in a jurisdiction whose law gives you the right to bring proceedings locally, this clause does not take that right away.
20. General
- Entire agreement. These terms, plus any plan-specific terms presented at checkout, are the whole agreement between us about the Applications and replace any earlier understanding.
- Order of precedence. If a plan-specific term conflicts with these terms, the plan-specific term governs for that Application only.
- Severability. If a provision is unenforceable, it is narrowed to the minimum extent needed and the rest stays in force.
- No waiver. Not enforcing a right on one occasion does not waive it later.
- Assignment. You may not assign these terms without our written consent. We may assign them to an affiliate or in connection with a merger or sale of the business.
- Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control.
- Notices. We may reach you at the email on your account or in-app; reach us at the address below.
- No agency. These terms create no partnership, agency or employment relationship between us.
21. How to reach us
Questions about these terms, or about anything in them, go to dev@appexpertly.com. For anything broken, open a support ticket — it reaches the people who wrote the code.
Notices to us under these terms are given by email, and that is the address we treat as the formal route:
AppExpertly
dev@appexpertly.com
If you need our registered details — the full entity name, or the jurisdiction referred to in §19 — for a data processing agreement, a vendor onboarding pack or a procurement review, write to the same address and we will provide them.